The Google Adwords (Google Ads) ad method is considered to have good prospects for various business categories, ranging from small, medium, and large scale. 
Especially for novice entrepreneurs, raising awareness or making products and services known to many people is one of the main targets to open the door to reaping profits.
Therefore, know the guide to using Google Ads, especially for beginners who want to start advertising their business and reaching a wider target audience.

What are Google Ads? 

Google Ads are paid advertising features that appear in Google search. Advertisers certainly have to pay to be able to display paid ads or paid searches so that ads can be displayed using certain keywords that are relevant to products and services.

This is where it is important to create certain keywords that are right on target when advertising through Google Adwords intermediaries, so that the search results of your business products are perched on the top of Google.

The higher the position of search results on Google pages using paid search, of course, the ad will be seen by more people, increasing the chances of getting customers

Guide to Using Google Ads 

Novice entrepreneurs must start learning and adjusting to business trends in an all-digital age like today. You need to understand the concept of effective Google Adwords. Here are the basics that a novice entrepreneur needs to master before deciding to advertise a product or service through Google Adwords:

1. How Do Google Ads Work and How Effective Are They?

Let's simply analogize how Google Adwords works. For example, when potential consumers search for their needs through keywords or keywords in the Google search field, your product or service will also be displayed on the Google search page. 

For example, when people search for the keyword "cheap shoes," if you optimize the Google Adwords feature with the best keyword selection from organic searches, then the probability that people will visit your site is very high.

Well, if you manage to make an advertising site 'nangkring' at the top position, then the level of credibility and trust of potential consumers will increase as well. It can make them interested in buying products or using your services.  

 2. Pay for advertisements in Google Ads

There are a few things to consider when advertising with Google Ads. One of them is not to let the advertising capital be greater than the income over a long period of time. So, do a routine and detailed evaluation.

In addition, you only need to pay for ads when people click and open the business site. There are three terms that need to be understood for advertising to be more effective with advertising techniques as follows:

- Cost per 1,000 Impressions (Pay per Thousand Impressions)
It will only cost you every time there are 1,000 people who see a "squeaky" ad on a Google search page. This is an effective way if you want to see a significant increase in the effect of advertising on turnover.

- Cost Per Click (Pay Per Click)
You're required to pay only if a potential customer clicks on your ad. Google will not charge them if they only see the ads and do not click on them.

- Cost Per Conversion (Pay Per Conversion)
This method is considered the most effective because you are only required to pay Google when potential consumers meet your target, such as they actually access your advertising site, which can be seen from the length of time they are on your site, then whether potential consumers include your products in shopping carts, and so on.  

3. How to Create a Google Ads Account and Make Payments

If you already understand the concept and how Google Adwords works, the next step is to register or register an account with Google Adwords.

Here's the registration and payment process:

Open a browser and start accessing the Google Ads website. Don't forget to sign in to your Google account, which is used as a Google Adwords account. Then click on the 'Get started' or 'Start now' menu and choose one of your three advertising objectives.
-Enter the answer in the business description field and enter the URL of the advertising site. -Fill in the radius of reach of targeted consumers.
-Define keywords or search keywords for products or services.
-Fill in five columns that include headlines and ad descriptions; Enter the mobile number that will be displayed in the Google ad so that potential customers will call the number listed; In addition to those three budget options or payment plans from Google that you will pay per month, you are given the freedom to determine your own budget. Complete payment transaction information.

4. Advantages of Using Google Ads for Entrepreneurs

When placing ads on Google, there will be some feedback that can be obtained, even if not directly and quickly. That speed depends on how you optimize your existing search.

Here are the advantages of using the Google Adwords feature for start-up entrepreneurs:

- Advertising Costs Can Be Monitored
The PPC system used by Google Adwords makes it easier for ad owners to manage and monitor advertising costs according to their budget. So you don't have to worry about advertising costs swelling.

- Raising Turnover
Indirectly, the ads that have been installed on Google will bring in many potential consumers, although this does not guarantee 100 percent of the success of the business. The reason is that this success rate is adjusted to the selection and management of the right keywords or keywords. Budget suitability is also very influential.

- Non-Monotonous Choice of Ad Formats
There are different types of ad formats to choose from, ranging from text, visual, and audio. But this is, of course, adjusted to the budget offered.

- Targeted Target Consumers
With search techniques on Google that play with keyword processing, potential consumers will also be well mapped. People who want to buy shoes will inevitably be presented with advertisements selling your shoes.

- Sales Site Reputation Increases Along with Website SEO,
SEO optimization with searches for keywords that are widely searched for will be quickly detected in the Google search index.